Billboard

These are print screen shots from when I created the billboard on Photoshop:

Ad shel promotion

These are print screen shots from when I created the Adshel:

Phone box promotion

These are screen shots from when I created the phone box advert on Photoshop:

 

Images + promotion

These are the pieces of outdoor promotion which I have chosen for each image:

Logo

The 'Topshop' logo is pretty plain, and is featured either in black or white - depending on the background colour, and appears most commonly below the image.

Here is the logo which I took from brandsoftheworld.com

Here are some logos that I found on google image:

 

Here are some examples of the logo in advertisements:

(images with the logo at the side of the model - rather than below)

Research

For the other outdoor medium of promotion, I have decided to create a phonebox advert. 
This is the information I found on www.clearchannel.co.uk

Situated in prime urban locations across the UK, our Connect phoneboxes reach people while they are out and about and as purchasing decisions are being made.

Our Connect phoneboxes are situated in key London areas such as Westminister (222 panels in an area with notoriously few advertising opportunities), Camden, Southwark, Kensington and Chelsea, and many more. Our national Connect packs also offer advertisers a strong presence in major national cities including Leeds, Newcastle and Glasgow.

Features

• Connect is highly cost-effective, flexible and targeted, offering affordable value for businesses of all sizes.
• We are flexible in terms of campaign size; you can handpick as many sites as you need. Panels will be sold on a bespoke level and are ideal for long-term bookings in the area that is right for you. 
• All panels are head-on to reach a high volume of traffic and pedestrians with maximum impact.
• Connect panels can be purchased as part of a proximity campaign. Panels are within feet of local businesses and can be directional as well as showcasing your brand.
• All sites are barcoded for proof-of-posting, providing an auto-tracking system to ensure campaign delivery is 100% accountable.

These are some images I found on google:

 

Research from clearchannel.co.uk

On the brief; www.clearchannel.co.uk is listed as a website to look at for adshels, billboards and taxi media. I had a look on the website for information about Adshels (for a bus stop) and billboards, and this is what I found:

Transport: Bus Shelters 

Brands using 6 Sheets are part of the public social space, influencing people when they are out and about - shopping, communting and socialising. Clear Channel Adshel offers 45,000 6 Sheets across the UK, and a typical national campaign can reach 70% of the adult population in a fortnight.
Our panels can be used to create both cover campaigns to build brand awareness or highly targeted campaigns to reach a particular audience.

Features

• Clear Channel Adshel 6 Sheets achieve both coverage and frequency. A two week campaign can deliver 68% cover with an average frequency of 14.
• 24 hour illumination, ensuring your message is permanently visible.
• Our sophisticated planning tools allow you to build campaigns to reach people in particular mindsets or environments.
• Through our WAVe proof of posting system, we are able to provide instant proof of posting. 
• Highly accountable - we can offer advertisers comprehensive research into the effectiveness of their campaign through the Clear Channel Research Monitor, run in association with Millward Brown.

City 2000 Shelter

The City 2000 shelter has a simple, attractive and unobtrusive design, that's compatible with most roadside and urban centre environments.
The City 2000 shelter was designed to meet the requirements of Sweden's capital, Stockholm. Its attractive appearance is the result of the imaginative use of a low profile vaulted roof, full length glass panels and slim support structures that lend elegance to the design. This unobtrusive style means that the City 2000 blends well with other urban street furniture products such as litter bins and bike racks.

Structure Dimensions

Height:

2366mm / 93.15 in

Depth:

2030mm / 79.92 in

Width:

5000mm / 196.85 in

 

 

 

 

Key Features

• 1. Low profile vaulted roof
• 2. Full length toughened glass panels
• 3. Slim support structures
• 4. Free-standing perch seat designed to prevent collection of rainwater and smooth fast drying surface
• 5. Lockable timetable/information panel
• 6. Glass sight-line
• * Two fluorescent strip lights
• *  Bus flags and location information
• * Graffiti resistant materials
• * Wheelchair/pushchair access

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 Billboards

 

Urban Cover campaign
The Urban Cover campaign consists of 400 panels situated in urban areas with a population of 150,000+ and reaches a quarter of the UK adult population every fortnight. 

National Cover campaign
Our 500 National Cover 48 Sheets reach approximately a third of the UK adult population every fortnight, making this an excellent basis for a national broadcast campaign.
The pack is regularly used by advertisers such as DFS, Vodafone and M&S to create high impact national outdoor campaigns